![]() But how does Google determine page relevance? The search engine applies a set of criteria known as Google ranking factors. Okay, Google wants its users to have the best experience possible, so it returns the most relevant pages first. Have you ever heard the SEO maxim that search results behind page one are all tied for last place? It’s explained by the graph below: Only 5% of internet users report exploring results on the second page of a Google search. In contrast, less relevant pages will be listed on subsequent result pages. Searchers are most likely to follow links in the first few entries on the results page because they intuitively understand that these provide the best answers to their search query. When people search for something online, they want reliable answers, and they want them fast. When was the last time you visited the next page of a Google search result?Įxactly, because who has that much time on their hands? But why would you want to rank high in SERPs? The goal is to be the #1 entry on the first page of a relevant Google SERP. ![]() ![]() SEO, or Search Engine Optimization, is a collection of techniques that help website pages reach top positions in search engine rankings. Understanding SEO, or “How Do I Rank Higher on Google?” ![]()
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